If we are to achieve a sustainable future, the role of big business is critical. That’s why we’re working with the Godfather of modern sustainability John Elkington to produce a new three-part video series on ‘breakthrough’.
Together with his team we’ve spoken to the world’s leading innovators and the CEOs of its most powerful companies. And they all agree. Solving the world’s largest problems starts with a new mindset.
In the first instalment, which premiered on the Fast Company, John digs deeper into what’s needed to drive, shape and steer the immense transformations that lie ahead of us:
“Our species tends to do its most interesting innovation, jump to very different spaces, when it’s backed into a corner. The question is can we come out of that not just fighting, but with a very different set of mindsets, technologies and business models?”
► We’ve got 99 problems, but this video ain’t one.
AtlasVideo ► ‘The Breakthrough Mindset’ was produced by Atlas of the Future for Project Breakthrough (United Nations Global Compact/ Volans). Coming up: ‘Breakthrough Business Models’.
AtlasQ ► Do you think we can achieve the Sustainable Development Goals? Comment below to get an Atlas avatar.