Plant curious? The flexitarian, vegan, vegetarian and sustainable food movements are growing in sexiness every day. Veganism is moving away from being seen as a cult, and being recognised as a good thing for your health, the environment – and animals.

Ready to join the plant-based revolution? This week we’re celebrating vegan answers in the most surprising places: in bomb shelters, football club pies and eggs!


How do you create a world where human beings have enough cheap protein and food without ripping up the environment, massively abusing animals and sucking up the world’s water? Part of the solution is plant-based approaches to these really vexing problems.

Josh Tetrick, Founder, Just


1. The vegan shoe in Vogue

These green kicks are Hollywood-approved footwear

“These sneakers were designed with silk sourced from the Brazilian producer Hermès uses.”So ran the Vogue headline in an article that put Emma Watson, Eddie Redmayne and Paris-based sustainable sneaker brand Veja in the same sentence.


2. Bleeding veggie burgers

Caution: burger porn

How about a sustainable plant-based burger by Impossible Foods that bleeds just like a meat patty? This ‘plant blood’ recipe is winning over meat-lovers.


3. Wow! Milk without the cow!

Cows rejoice

The Swedish milk industry is worried about Oatly – a ‘milk’ made from oats that can wean people off dairy and proves livestock is antiquated tech. Why grow oats to feed to cows? Just cut out the middlecow.


4. Pigs hail the new kale!

Gratuitous shot of snuggling pigs

This pink seaweed superfood tastes just like bacon and is better for you than kale. High in minerals, vitamins, protein and antioxidants, could a fast-growing smoky-tasting ‘bacon of the sea’ turn you pig-free?


5. Video ► The eggless egg

Something about egg on his face

vegan mayo CEO wants to change the world by making the right thing easy and sexy. With ‘Just’, Josh Tetrick plans to shift the eating habits of climate-conscious millennials. We asked former the American football player-turned-food saviour which came first – the idea to crack the future of food or the eggless egg?


6. Tunnel visionaries

These veg are the bomb

South London holds a secret. Deep underground its streets are Second World War bomb shelters pimped out with the latest hydroponic systems and LED technology. Growing Underground is a pristine, pesticide-free farm harvesting leafy micro-greens all year round and supplying them to consumers in the London area and reduce dependence on imported crops.


7. Our freezer’s bigger than yours

Fortitude in real life

Deep inside a mountain on a remote island in the Svalbard archipelago, halfway between mainland Norway and the North Pole, lies the Global Seed Vault. Safeguarding everything from sheep food to chili peppers, the fail-safe Noah’s Ark of seeds is built to stand natural or man-made disasters. It represents the world’s largest collection of crop diversity.


8. Video ► Inside London’s first ‘agri-tech’ incubator

Green fingers design a better future

Let us take you inside an old school made from recycled theatre salvage, decommissioned bio labs and art freight containers – because something special is happening. Green Lab is creating a vibrant city community for creative sustainable food innovators. The Green Lab focus is on insects, algae, hydroponics, aquaculture, fungi, fermentation and vermiculture. (That’s cultivating earthworms to convert organic waste into fertiliser.)


9. The world’s first vegan football club

Vegan pies are on the menu at The New Lawn

Eco-warrior and outspoken founder of the world’s first green energy company, Ecotricity, Dale Vince is on a mission to green up sport. With a football pitch that is organic and rainwater-fed, an eco-friendly stadium with solar panels on display, LED floodlights and a menu only serving vegan food, his Forest Green Rovers is turning ‘the beautiful game’ green.


Join leading UK plant-based festival Vevolution on Saturday 10 November 2018. The one-day extravaganza of inspiring talks, panels, workshops and delicious vegan food will take place at the iconic British Film Institute (BFI) on London’s Southbank. Buy your tickets here.

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