Green is the new black in Argentina

Comé+Plantas
Argentina (Buenos Aires)

Argentine celebrity chef Narda Lepes has long championed a plant-based diet at Narda Comedor in Buenos Aires and now she’s taken it to the small screen, transferring balanced daily specials from the table to Comé+Plantas (Eat More Plants), a free app available on Android and IOS.

Barbecue-loving Argentines, who ate 51.3 kilos of beef per person in 2019 according to Ciccra meat council, would do well to take note: Unicef says obesity in under fives is the second-highest in the region while just five vegetables (respectively potato, tomato, onion, squash, carrot) make up 82 percent of all veggie consumption, according to Buenos Aires Central Market. High time that Argentines started actively improving their diet and for greens to become the new black in Latin America’s highest consumer of fizzy drinks and biscuits.

App illustration by Yani & Guille Studio

Designed by digital creator Shifta and hosted on the Microsoft Azure platform, the vibrantly illustrated Comé+Plantas draws on Artificial Intelligence to extend Narda’s message with more than 1,000 healthy eating recipes and #NardaTips on how to prepare and pair more than 90 vegetables from 30 botanical families.

With more than 10,000 installs in the two weeks since going live on 29 June 2020, the app joins the battle to fight chronic diseases while having a lasting positive impact on Argentines’ health.

Written by

Sorrel Moseley-Williams (20 July 2020)

Project leader

Narda Lepes, chef

Creative Commons License

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