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Ecosia is a search engine that uses 80% of its profits from search ad revenue to fund reforestation projects in the worlds most threatened biodiversity hotspots, helping the environment and empowering local communities at the same time.
As 6 million trees are cut down every day, we are showing that with a sustainable social business model and community engagement, it is possible to reverse the tide of deforestation.
Ecosia lets people all over the world choose to turn a daily habit, that of searching the web, into a force for good. Our tree counter acts as a simple and constant reminder to all our users that even the smallest actions and choices can have a real impact. What is innovative about Ecosia does not lie in the development of any new products or services, but rather in that it applies a social business model to an existing market (the search market is worth $70 billion a year) and thus turns searching the internet into a means to a greater end rather than an end in itself.
With something as unrelated to the environment as a search engine, we can plant millions and hopefully soon billions of trees, without asking for a single donation from any individuals, organisations or governments. All this just from choosing to do something good with your profits for the benefit of the whole planet.
In January this year alone, the number of Ecosia users and direct daily searches has more than doubled, which means that we will be funding many more reforestation projects to plant millions of more trees this year. We hope to become recognised as an alternative search engine by all the major browsers including Chrome, Firefox and Safari, this would be a huge step in propelling us forward to reaching that 1 billion trees financed milestone.
Make Ecosia your defualt search engine here.