The search engine uses 80% of its profits from search ad revenue to fund reforestation projects in the world’s most threatened biodiversity hotspots, helping the environment and empowering local communities at the same time.
Ecosia lets people all over the world choose to turn a daily habit, that of searching the web, into a force for good. Our tree counter acts as a simple and constant reminder to all our users that even the smallest actions and choices can have a real impact. What is innovative about Ecosia does not lie in the development of any new products or services, but rather in that it applies a social business model to an existing market (the search market is worth $70 billion a year) and thus turns searching the internet into a means to a greater end rather than an end in itself.
With something as unrelated to the environment as a search engine, we can plant millions and hopefully soon billions of trees, without asking for a single donation from any individuals, organisations or governments. All this just from choosing to do something good with your profits for the benefit of the whole planet.
Since servers used to run the web need a lot of power, in 2017, Ecosia decided to build its first solar energy plant to ensure that its servers would be run on 100% renewable energy. In June 2019 they had already planted 60 million trees and plan to fund many more reforestation projects to plant millions of more trees this year.
“We hope to become recognised as an alternative search engine by all the major browsers including Chrome, Firefox and Safari. This would be a huge step in propelling us forward to reaching that 1 billion trees financed milestone.”
AtlasAction: Make Ecosia your defualt search engine here.