Discover projects by:
Search:

The world's first vegan football club

Forest Green Rovers F.C.
United Kingdom (Stroud)

Eco-warrior and outspoken founder of the world’s first green energy company, Ecotricity, Dale Vince is on a mission to green up sport. With a football pitch that is organic and rainwater-fed, an eco-friendly stadium with solar panels on display, LED floodlights and a menu only serving vegan food, his Forest Green Rovers is turning ‘the beautiful game’ green.

At their home ground ‘The New Lawn’, their solar-powered ‘Mowbot’ robot lawnmower can even text their groundsman.

Through a spirit of challenging the convention of football and putting a flag in the ground and saying “no, we can do this differently, we don’t have to conform to the status quo”, they are true pioneers. It obviously comes with a risk that traditional football fans will balk at its difference (especially the vegan food), but Vince is not willing to compromise his values. 

AtlasAction: Sponsor a match day.

Forest Green Rovers was mapped by Louise Ash in her AtlasChart: 5 projects with Meaning.

Submitted by

Louise Ash, Event DIrector, The Meaning People (30 October 2017)

Bio

Accidental ethical business geek Louise Ash is the organiser of Meaning conference – a way of sharing stories about what happens when business is brave enough to think differently.

Project leader

Dale Vince, Founder, Ecotricity

Tags: Business, Clean energy, Climate change, Environment, Global warming, Meat substitutes, Organics, Recycling.

Prev. project
Next project

The solar powered robot... the Mowbot

Their Q Pie

Creative Commons License
Prev. project
Next project

Comments

 

Related Projects

What?
Project Topics
Other Topics
Close
Take me somewhere
Close
Take me somewhere
Close
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Close