The festival with Meaning

Meaning conference
United Kingdom (Brighton)

Described as “The Glastonbury of business“ (minus the wellington boots, silent disco and huge clean-up operation), Meaning is an edgy conference held in Brighton, UK that connects and inspires the people who believe in better business.

Director Louise Ash explains: “At Meaning you’ll find bold ideas from unexpected places. You’ll find thinkers and do-ers from business, activism, academia and the arts. You’ll find the pioneering purpose-driven businesses innovating to disrupt not only their sectors but whole systems.”

The heady mix of talks is carefully curated to showcase the pioneers who are taking bold steps in business and beyond. The 2018 event on 15 November will bring together a host of speakers – each one with a unique story to tell, but all with an eye on creating a better world of business.

For example, there’s Atif Choudhury. He co-founded Zaytoun, which uses trade, not aid, to enable Palestinian farmers to create a sustainable income from their olives. There’ll be an appearance from the creators of ‘The Map of Meaning’ – Marjolein Lips-Wiersma is a world leading authority on meaningful work having spent decades researching and working with people from all walks of life to discover what factors contribute to truly meaningful work lives. And Meaning participants will be introduced to the concept of ‘mental health first aid’, by Poppy Jaman, one the the UK’s greatest advocates for giving mental health an equal priority alongside  physical health. Plus Helen Taylor the CEO of the greenest football club in the world Forest Green Rovers will explain why she believes that putting values and purpose at the forefront of any organisation’s agenda can lead to success, no matter the industry context.

Meaning is a one-day event in Brighton Dome – a combination of inspiring speakers on the big stage, with smaller groups gathered beyond the auditorium to go deeper into the big themes of the day. There’s also ‘Meaning Fringe’: a collection of smaller events happening in the hours and days either side of the big conference. Choose between workshops, walks, sea swims, meditations and house parties. “There’s more to Meaning than just turning up and listening.” says Louise. “It’s the community that makes Meaning special. All these opportunities to share our stories and learn from each other.”

Meaning’s ultimate purpose is to provide a gathering point for purpose-driven business innovators and to mainstream the ideas from the edges that will create change at the heart of business. It’s happening on Thursday 15 November at the Brighton Dome, Brighton, UK.

AtlasVideo ► Hear from the people who came together to make Meaning 2017 in our meaningful three-minute video.

AtlasAgenda ► Plans are underway for Meaning 2018 on Thursday 15 November and pre-launch tickets are already on sale.

Watch  ► Our other event videos are on the Atlas of the Future YouTube channel.

Submitted by

Louise Ash (14 December 2017)


Meaning conference's event director. On a mission to 'disrupt business as usual'.

Project leader

Louise Ash

Meaning 2016

Paul Mason hosting Meaning 2016

The Meaning lunch

Jurriën Mentink l Intergenerational living l Meaning 2017

Meaning 2016 panel discussion

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