Stories wrapped in cotton wool

Cotton Diaries
Catalonia (Barcelona)

The cotton industry can be thirsty, toxic and exploitative, but the Barcelona/London based Cotton Diaries believes there are better ways to do things.

In 2017, Marzia Lanfranchi and Angus Dunsire founded this global community of storytellers and professionals working in the field of cotton, fashion and sustainability, that aims to transform the way we grow, make, source and use cotton. Their idea is to spark “change from crop to cloth – one story at a time”.

Cotton Diaries focuses on the good side of cotton production, on the people that are creating real change to inspire positive action. From tackling water scarcity by revolutionising the dyeing process to empowering women and girls by providing access to the better education, these stories proved that innovations and new waves of thinking are already there making the cotton industry more sustainable.

“We believe the right stories, told well, can connect us to issues that feel too big or too distant to influence. Most of all we believe in the power of the individual to affect change, one story at a time”

Watch this story of cotton farmers producing toxic-free t-shirts:

AtlasAction: Cotton Diaries helps anyone who works with cotton to research, communicate and scale sustainable solutions.  If you have a solution-based story you can submit your project here.

Written by

Caitlin O'Rorke, Content Creator, Atlas of the Future (03 August 2020)

Project leader

Marzia Lanfranchi & Angus Dunsire, Founders & Creative Directors

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  1. Kate Campbell-Lloyd

    I just love your web site and the incredible change that you are instigating – thank you. From your fabulous videos, I understand I go through Japan to purchase t-shirts grown through Re Gen farming practices like your?

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