Building a fair fashion future? We want you!

United kingdom (London)

Are you helping to build a fair fashion sector?Are you a fashion-lover working on ways to reimagine how we produce what we wear and how we wear what we produce? Could we use less resources, do less harm, lessen injustices – while never losing the craft, creativity and meaning of joyous fashion futures?

What does a resilient and regenerative fashion system that puts our planet first look like? 

#FashionFutures is a new content channel that maps the designers, craftspeople, social innovators, educators and communicators who are transforming our broken fashion system. 

This call is being issued at a time of unique crisis.

Covid-19 is wreaking devastating impacts on the lives of so many, and particularly those who work in the fashion system. Might this ‘great pause’ be a break from the system of harm that many fashion companies have knowingly perpetuated? Can we move from growth logic to the Earth Logic, as proposed by Kate Fletcher and Mathilda Tham: where we prioritise the Earth first, above industry, business and economic growth?

“Rethinking fashion outside the economic growth logic shifts power from multinational companies to organisations, communities and citizens. It invites fashion creativity to flourish far beyond the confines of a garment, into visions of new relationships between people, other species, artefacts and technologies.” – Kate Fletcher & Mathilda Tham, Earth Logic

We want to give room to new fashion voices. We hope to uncover radical spaces and learn about projects that put care and empathy at their centre. We aim to show how fashion is rebuilding its relationship with the natural world. From innovation in materials and transformation of labour practices, to ways to make, use, share or distribute differently, we are asking for your help to hear from the people who know that incremental improvements are no longer enough.  

“We want to celebrate the creative brilliance and joy of fashion as part of a system that respects the natural world, and profile the people and projects co-creating a new, fair fashion future.” – Cathy Runciman, co-founder, Atlas of the Future

AtlasAction ► Shine a light on the people transforming fashion. Submit a project here – and we’ll celebrate and spread the impact of their work through features, interviews, videos and events, and through our FutureFashionMedia collaboration. Read all the FashionFutures features here and link to us on Twitter using the hashtag #FashionFutures.

Written by

Cathy Runciman, Co-founder, Atlas of the Future (26 May 2020)

Project leader

Cathy Runciman, Atlas of the Future & Fiona Dent, Makerversity


This project has been selected as part of FashionFutures, a new  content channel that maps the work of people transforming the fashion sector: the designers, craftspeople, social innovators, educators, community leaders and communicators. Atlas of the Future is excited to partner with Makerversity, with the support of The J J Charitable Trust and their network of fashion friends.

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

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  1. Jo

    Hi. Am responding to the call out for radical brands and ideas. We were the first circular economy brand in the UK and the only not for profit. Happy to help.

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