United Kingdom (Nottingham)
These imaginary worlds are what Amy Twigger-Holroyd, Associate Professor of Fashion and Sustainability in the School of Art & Design at Nottingham Trent University, calls Fashion Fictions. They are the foundation of a research project inviting people to imagine new possibilities for what fashion systems and cultures could – and probably should – look like. Amy runs workshops that bring people together to come up with new ‘Worlds’, build on existing ones, and create real-world prototypes to represent each one. And while anything is possible in these new frontiers for fashion, the Worlds must fit some important criteria: they should be possible parallels, rather than speculative futures; be positive, not dystopian; explore culture rather than technology; look at use, not production; and above all, go beyond what feels possible today.
Why dream up these fictions? The newly imagined Worlds will contribute to post-growth fashion movement’s work to shift the industry towards a new way to live with clothes, that fully acknowledges the Earth’s capacity to support life. Dreaming is the first step towards doing.
Know of a project that’s transforming the fashion sector? Submit it here, and we’ll spread the joy by mapping it on the Atlas.
Nature-geek, urban forager and all-round wordy sort. Freelance strategist and writer for organisations that care about the future. Often found reading while walking.
Amy Twigger-Holroyd, Associate Professor of Fashion and Sustainability, Nottingham Trent University
This project has been selected as part of FashionFutures, a new content channel that maps the work of people transforming the fashion sector: the designers, craftspeople, social innovators, educators, community leaders and communicators. Atlas of the Future is excited to partner with Makerversity, with the support of The J J Charitable Trust and their network of fashion friends.
Support the Atlas
We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.
- Please support the Atlas here
- Thank you!