The F.A.K.E. Movement is a platform where vegan and ethical designers can promote proudly their clothes and accessories.

Created by Jonathan Ohayon, the animal rights activist and co founder of award-winning Parisian brand Arsayo (the first vegan city Backpack with a secure closure) sees it as our responsibility to change our way of consuming.

“This is why F.A.K.E. movement gives you options and helps you to make that change. The more FAKERS we are, the more designers would want to create cruelty free products that are ethically made.”

The movement started with ‘F.A.K.E. popups’ on Melrose Avenue in May 2019 in the city of Los Angeles. The events were so successful that Jonathan decided to create an intimate and immersive world where every piece is vegan and ethical – right in the middle of Los Angeles on Melrose Place. The ‘Museum’ is a 20 minute tour dedicated to showcasing cruelty-free fashion where people can learn more about new alternatives to animal products in fashion and how to preserve our planet and respect human rights.

“Leather is not a material, it is a skin that belongs to an animal. It has a huge negative impact on the environment and is responsible of many disease due to all the chemical using in the process.”

During the intimate and immersive free tour, guests learn about the negative impact of the fashion industry but mainly the solutions. “During our tour, while we quickly shed light on what the fashion industry practices are, we emphasise mostly on the amazing alternatives for a better world.”

Many designers from around the globe form part of this first exhibition, with alternatives to silk, leather, wool and even makeup – with many different products made out of pineapple fibre, cork, apple and mango skin. The F.A.K.E. Museum also hosts artists who create 100% ethical art, like Idan Shimoni from Israel that helps endangered animals and Sarah Ferreira who did an exposition in the ‘Carrousel du Louvre’ in the Le Louvre, Paris.

AtlasAction: Become a FAKER. The F.A.K.E. Museum runs until 31 August 2019. FREE tour by appointment here.

Jonathan Ohayon is a French vegan activist and designer.