The eggless egg

Hampton Creek
29 March 2017

A vegan mayo CEO wants to change the world by making the “right thing” the “easiest thing”. He also wants to make it the sexiest thing, the most delectable thing and the most luscious thing: “The thing that, if you’re an evil person you still eat it, if you’re a poor person you still eat it, if you’re too busy and you don’t give a damn you still eat it.” And who are we to argue with that?

Josh Tetrick always wanted to make a difference through bold business. In 2011, he founded Hampton Creek to focus on a system that affects every human being on the planet every single day – food – with the goal of flipping the system on its head using technology. His company cooks up scrambled eggs, pancakes, waffles, muffins, Caesar dressing and mayonnaise… and all without eggs.

Within a few years he generated $120+ million in capital investment from the who’s who of Silicon Valley, including Bill Gates, Google, cofounders of Facebook and Yahoo and various multi-billionaires.

That’s because Hampton Creek doesn’t ‘just’ develop plant-based products with the goal of eventually replacing eggs, as well as sugar and trans fats. It aims to use those products as a platform for change, to ensure every person on the planet can afford to eat sustainable, healthy, nutritious food, and to shift the eating habits of climate-conscious millennials in a more environmentally sustainable direction. That’s why it calls the products ‘Just‘. (Get it?)

We asked the former American football player which came first – the idea to scramble the future of food or the eggless egg – and why he wants to change the world.

“Wake up and realise we shouldn’t throw our lives into soul-sucking jobs. You can drain from the world or make things a bit better.”

► Caution: food porn. Our pleasure.

Video produced by Atlas of the Future for Project Breakthrough (United Nations Global Compact/ Volans). Check out our other breakthrough videos here.

Submitted by

Lisa Goldapple, Editor, Atlas of the Future

Project leader

Josh Tetrick, Founder and CEO

Location

United States (San Francisco)

Creative Commons License

Comments

 

Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratizing The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposal regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratizing The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free
Close