Upcycling broken fast fashion jewels and reducing waste within the fashion industry, specifically fashion jewellery. The ReJewel Collective, founded in 2019, is a collaborative effort of independent international jewellery designers or makers to provide a space to showcase the voices within the jewellery industry working towards a waste free future by replacing out dated linear business with circular business models.

They want to be the largest international collective of designer makers reducing waste, providing numerous places around the world for members of the public to send their broken jewellery for upcycling – jewellery upcycling service is available in England, New Zealand, Scotland, Australia, Russia, France and USA (currently covers 3 states).

The ReJewel Collective is open to any independent designer, maker or artist to join. They are seeing steady growth within the Collective and aim to be a global movement.

Louise has worked in the jewellery industry for 18 years. After learning about the lack of ethics within the luxury industry, Louise decided to launch her own jewellery brand with a special focus on sustainability and ethics.