United Kingdom (London)
The consumption of non-renewable resources for single use items and the amount of waste generated is profoundly unsustainable. That’s why London-based tech startup NotPla wants to make packaging disappear. They have created a water ‘bottle’ you can eat.
Ooho! is a natural packaging made of seaweed, entirely compostable and biodegradable. Inspired by egg yolks, water is trapped inside layers made up of brown algae and calcium chloride and can be drunk when those membranes are punctured. The membranes have been compared to the skin of an apple, as they can then be eaten or thrown away.
The goal is to create a waste-free alternative to plastic bottles, cups and sachets with a material that is as cheap as plastic and can encapsulate most liquids including water, soft drinks, spirits and condiments.
In April 2019, London Marathon trialed Oohos for the first time on a major scale, sponsored by Lucozade. The pods provided runners with a few gulps of Lucozade for a thirst-quenching pop. Water filled Oohos are popping up at races all over the UK, and the company expect a major trial of the first seaweed based ketchup sachets to happen in the next 6 months! Ocean pollution is a serious issue, and is cropping up a lot in the news at the moment. It’s time for the spotlight to move onto cigarette filters.
“Fixing the future means ensuring that cities are sustainable by having good infrastructure (transport and waste) to enable people to commute, shop and live sustainably without impacting the environment.” – Lise Honsinger, CFO, NotPla
🎫 AtlasEvent ► Ooho were part of Fixing the future 2019 in Barcelona.
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Rodrigo García González and Pierre Paslier, Co-founders