India has the highest number of undernourished people in the world, but at the same time sees 40% of all food go to waste. Which is where Feeding India has stepped in – redistributing good extra food which may have gone to waste to people in need.
Working in more than 45 cities in India with 7,500+ volunteers, 25-year-old Ankit Kawatra is aiming to end hunger for vulnerable groups including children, the disabled and the elderly. His Feeding India does this by recruiting ‘Hunger Hero’ volunteers, who help them collect food from and distribute balanced meals to those in most need in their local area.
90% of all Feeding India Hunger Heroes are aged 18 to 23. Along with giving them a platform to raise their voice and act, they are further trained so they can contribute more within and outside the organisation to deliver broader results as well – such as how to run events and raise awareness of the work of Feeding India.
Reducing food waste is good for both people and planet, and by using their app, Feed India brings local volunteers together to take action, helping to serve over 8.5 million meals to those most in need.
Sometimes ‘tech for good’ can fail to gain traction, but Feeding India has driven real change at scale. As an organisation, they don’t just recruit volunteers to deliver on the practical work of distributing food to those in need, but prepare them for a larger, longer term positive impact – creating a ripple effect across society.
AtlasAction: Join the #IamFeedingIndia movement.
Feeding India was mapped in Helen Brain’s AtlasChart: 5 easy ways to be a changemaker.
Strategy Director. Marketing and media professional with 12 years experience, who has become increasingly passionate about the need for businesses and communities to drive positive societal change. Set up ‘Be The Real Change’ as a response to the frustration and anger at the events taking place in the world. Where to start?