Giants unite over a cup of tea

Tea 2030
UK (London)

Tea is the world’s most popular beverage. It impacts on the lives of millions, providing employment and export earnings worldwide. Tackling the challenges facing tea’s future – the threat of climate change, water shortages and rural de-population – is too big a task for just one organisation. Tea 2030 brings together the industry’s key power players in a global alliance to imagine tea’s future.

By mapping out a set of scenarios for the future, the unlikely multi-stakeholder coalition of Starbucks, Tata Global Beverages, Unilever, Yorkshire Tea and Finlays, the Ethical Tea Partnership, the Sustainable Trade Initiative, Rainforest Alliance and Fairtrade International aim for tea to become a hero crop by 2030. This means every cup drunk would better the lives of the producers.

With this shared vision of what an industry can do together in an environmentally and socially responsible way, Forum for the Future’s Dr Sally Uren is rewriting the rules of business: “Collaboration is about rewiring the corporate brain to understand that competition alone will not deliver a sustainable future.” Coming together – over a cup of tea – will.

Written by

Lisa Goldapple, Editor, Atlas of the Future (31 July 2015)

Project leader

Sally Uren, Chief Executive, Forum for the Future

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

Creative Commons License



Take me somewhere
Take me somewhere
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Get World-changing projects and news in your inbox weekly.