South Africa (Cape Town)
Turning the silver screen green and providing a ray of light in South Africa (literally), Sunshine Cinema is not just an initiative of mobile cinemas powered by the sun. It’s even more brilliant than that.
Johannesburg-born Sydelle Willow Smith and husband Rowan Pybus carefully curate content and take it to diverse communities across sub Southern Africa and beyond. Their mission is to get people talking about HIV, deforestation, water and other pressing issues. By sharing stories about the heroes doing positive work in the world they are sparking conversations and powering activism. And they’re doing it with what they know best – film and media.
In 2013 the two filmmakers were working in Zambia with charcoal burner-turned-tree conservationist Lloyd Maanyina on a short film called Amazing Grace. Their production company Makhulu Media followed the ‘forest hero’ on his personal journey planting trees with Greenpop’s first ‘Trees for Zambia’ project. Lloyd addresses the destruction he has caused from charcoal burning and sets up a micro-nursery instead. It won no less than six awards – from the UN to National Geographic.
The documentary storytellers knew it was vital to enable people in Lloyd’s community to see the film and spread his deep-seated love for the forests – but with Zambia’s high data costs and low energy, distribution was a challenge. So they talked to a good friend from Greenpop, Misha Teasdale, about starting a solar cinema.”
As the trees grew, so did Sunshine Cinema.
Since 2013 over 8,000 audience members across Southern Africa have enjoyed these educational and compelling screenings. They have worked with youth, farmworkers and rural women’s groups in environments where electricity is scarce.
Driven by a desire to create dialogue, and passionate about sustainable energy, Sydelle says Sunshine Cinema is not just about the films. “It brings people together to uplift grassroots movements, creating networks of social change through an alternative distribution platform. Our screenings aim to leave a lasting impression by educating, shifting perceptions and promoting empathy between diverse groups.”
Before the carefully-curated African films, documentaries and DIY tutorial clips they introduce the audience to SunBox – their solar-powered ‘cinema in a box’. The small, cable-free portable cinema kit is a battery-powered rechargeable projector paired with a battery-powered Bluetooth speaker. The solar power system can charge the kit for a two-hour screening. It can screen to up to 50 people at a time and their larger solar set up can screen to up to 150.
The couple hand over the cinema to community activists and changemakers and provide them with tools and training so that they can run their own shows. “The screenings are aimed at highlighting human rights concerns through storytelling that confronts each human being to engage empathetically, as well as create a platform for social impact,” explains Sydelle.
Many young people do not feel heard in the media, nor are their concerns reflected in decisions made by government and policy makers, as freedom of expression is increasingly being halted.
“The huge informal settlements outside the major cities where most of the black population live, and where emergent filmmakers are to be found, remain under-serviced in terms of affordable cinemas and transportation access”.
Sydelle takes the most joy from the discussions that follow the screenings. Watching powerful films inspires fiery debate, which leads to much-needed outcomes. One of the most impactful screening workshops they have hosted was in partnership with Movies That Matter. “We screened the controversial new South African film Inxeba: The Wound that unpacks sexuality in a hyper-masculine space of the sacred cultural practice of circumcision. We had circumcision surgeons, initiates, queer traditional leaders and LGBTQI activists all participating in a debate after the screening.”
Sunshine Cinema have also created the role of ‘SunBox Ambassador’. When 21-year-old Buhle Sithela and his friends started a bin cleaning project in the partially informal township of Khayelitsha to raise funds for film screenings, Sydelle took the Star Wars fan on as an intern and their first Ambassador. She gave him a Sunbox so he could fulfil his dream of bringing the magic of moving pictures to his township, which enabled him to develop his own project Ekasi Cinema.
“Long term we want to grow our SunBox network across the continent providing alternative distribution opportunities for African cinema. We are starting small with SunBox Ambassadors in the Western Cape thanks to City of Cape Town funding.”
Sunshine Cinema relies on sponsors who support screenings, or even individual seats. International organisations such as Red Bull, Greenpeace, WWF and Volkswagen, among many others, have helped spread the joy.
“Our work with the Children’s Radio Foundation has been formidable in growing our understanding of what young people across the continent feel about issues facing them concerning violence, climate change and HIV/AIDS – which has influenced our approach to the films we make and the films we screen immensely,” Sydelle adds that they are also working with Google VR to develop virtual reality stories about HIV with youth and clinic workers.
“Thinking beyond one’s enclave (which is what creative culture means to me) is important – to imagine future possibilities and viable solutions to the many social problems we face.”
Sydelle Willow Smith and Rowan Pybus, Co-Founders
This project has been selected as part of CultureFutures, a new storytelling project that maps creative and cultural projects with a social mission – and the artists, collectives and entrepreneurs behind them.
Atlas of the Future is excited to join forces with Goldsmiths Institute of Creative and Cultural Entrepreneurship and the British Council Creative Economy.