Genderless shopping

Selfridges’ Agender
UK (London)

Agender definition: Without a gender (nongendered, genderless, agender, neutrois); moving between genders or with a fluctuating gender identity (genderfluid); third gender or other-gendered; includes those who do not place a name to their gender.

Selfridges, the iconic department store on Oxford Street, London, is positioning itself as a leader in the slow process of shifting mainstream societal opinion regarding gender by devoting a whole section to unisex fashion.

Rather than have separate men’s and women’s departments, it will instead have three floors of unisex clothing, offering a concept space called Agender (devised by renowned designer Faye Toogood) for customers to shop without ‘his’ and ‘hers’ limitations or stereotypes. The store is also launching five unisex fashion collections and will be presenting mixed-gender beauty products and accessories: “Join us as we explore and examine shifting gender boundaries through ground-breaking fashion, music and design collaborations.”

The store is responding to evidence that shoppers no longer want to be defined or limited by their gender as to what they can wear. By moving away from the binary of masculine and feminine, it offers customers choice in whether and to what extent they express their gender through their wardrobe. 

Adapted from a piece for the Futures Centre.

Written by

Lisa Goldapple, Editor, Atlas of the Future (30 September 2015)

Project leader

Faye Toogood, Designer

Tags: Fashion, Gender.

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

Creative Commons License



Take me somewhere
Take me somewhere
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Get World-changing projects and news in your inbox weekly.