Travel for good in Guatemala

Good Hotel Antigua
Guatemala (Antigua Guatemala)

A stay at Good Hotel in the UNESCO-protected Antigua, Guatemala is a contribution to the local community. Within its social business model, the team train single, unemployed mothers to help them out of illiteracy and unemployment so that they can provide a safe environment for their kids to grow up in.

Offering premium hospitality for a ‘good’ cause, the profit for non-profit company was founded in 2012 by Marten Dresen, a Dutch social entrepreneur: “It’s not about having walls decorated with freshly cut roses, but it’s about the ability to really connect and get to know the destination – pure designs, honest service and local collaborations.”

Also in London and Amsterdam, each hotel partners with local NGOs, educational institutions and has a Good Training program. It offers hospitality training to individuals from disadvantaged communities, helping them to integrate in the job market and give them a real perspective on a better future. All activities are profitable, but run on a no-dividend-model.

Good Hotel Antigua opened its doors in September 2016. All profits go directly to Niños de Guatemala, a local NGO that provides quality education to more than 450 kids living in poverty. Partners are independent, small and family run businesses – in order to stimulate entrepreneurship and the local economy.

AtlasAction ►Donate to Niños de Guatemala,

Written by

Marie Julie Craeymeersch (07 March 2017)


Marketing Director, Good Group, Netherlands

Project leader

Marten Dresen, CEO Good Hotel Group and Cristina Rebner, General Manager Good Hotel Antigua

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