A stay at Good Hotel in the UNESCO-protected Antigua, Guatemala is a contribution to the local community. Within its social business model, the team train single, unemployed mothers to help them out of illiteracy and unemployment so that they can provide a safe environment for their kids to grow up in.

Offering premium hospitality for a ‘good’ cause, the profit for non-profit company was founded in 2012 by Marten Dresen, a Dutch social entrepreneur: “It’s not about having walls decorated with freshly cut roses, but it’s about the ability to really connect and get to know the destination – pure designs, honest service and local collaborations.”

Also in London and Amsterdam, each hotel partners with local NGOs, educational institutions and has a Good Training program. It offers hospitality training to individuals from disadvantaged communities, helping them to integrate in the job market and give them a real perspective on a better future. All activities are profitable, but run on a no-dividend-model.

Good Hotel Antigua opened its doors in September 2016. All profits go directly to Niños de Guatemala, a local NGO that provides quality education to more than 450 kids living in poverty. Partners are independent, small and family run businesses – in order to stimulate entrepreneurship and the local economy.

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Marketing Director, Good Group, Netherlands