American Idol for rural farmers

Digital Green
India (Delhi)

An Indian NGO in New Delhi has created a locally generated digital database of thousands of videos to teach agricultural know-how in rural communities in South Asia and Sub-Saharan Africa. Temples, sheds and huts in rural areas are being turned into film screenings – with sheets transformed into screens.

Produced by experienced farmers for their smaller-scale brethren, Digital Green’s training films focus on local practices in local languages to help build sustainable livelihoods and close the inequality gap. Sharing weeding, sowing and seed treatment techniques – with pest control being the most viewed and adopted – encourages farmers to get experimental, and as data is gathered, agricultural production rises.

CEO Rikin Gandhi envisages a future where innovative technology and community engagement improve wellbeing worldwide – even creating viral stars: “We like to say that Digital Green is essentially American Idol for Indian farmers.”

Written by

Lisa Goldapple, Editor, Atlas of the Future (29 July 2015)

Project leader

Rikin Gandhi, CEO

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Creative Commons License



  1. Lauren Augusta Burrows

    Love this project!

  2. dot

    There is storytelling and plots! Watch out Bollywood!

  3. hello!

    Great project!

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