An Indian NGO in New Delhi has created a locally generated digital database of thousands of videos to teach agricultural know-how in rural communities in South Asia and Sub-Saharan Africa. Temples, sheds and huts in rural areas are being turned into film screenings – with sheets transformed into screens.
Produced by experienced farmers for their smaller-scale brethren, Digital Green’s training films focus on local practices in local languages to help build sustainable livelihoods and close the inequality gap. Sharing weeding, sowing and seed treatment techniques – with pest control being the most viewed and adopted – encourages farmers to get experimental, and as data is gathered, agricultural production rises.
CEO Rikin Gandhi envisages a future where innovative technology and community engagement improve wellbeing worldwide – even creating viral stars: “We like to say that Digital Green is essentially American Idol for Indian farmers.”
Rikin Gandhi, CEO
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