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American Idol for rural farmers

Digital Green
India (Delhi)

An Indian NGO in New Delhi has created a locally generated digital database of thousands of videos to teach agricultural know-how in rural communities in South Asia and Sub-Saharan Africa. Temples, sheds and huts in rural areas are being turned into film screenings – with sheets transformed into screens.

Produced by experienced farmers for their smaller-scale brethren, Digital Green’s training films focus on local practices in local languages to help build sustainable livelihoods and close the inequality gap. Sharing weeding, sowing and seed treatment techniques – with pest control being the most viewed and adopted – encourages farmers to get experimental, and as data is gathered, agricultural production rises.

CEO Rikin Gandhi envisages a future where innovative technology and community engagement improve wellbeing worldwide – even creating viral stars: “We like to say that Digital Green is essentially American Idol for Indian farmers.”

Written by

Lisa Goldapple, Editor, Atlas of the Future (29 July 2015)

Project leader

Rikin Gandhi, CEO

Tags: Agriculture, Community, Environment, Film.

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Comments

 

  1. Lauren Augusta Burrows

    Love this project!

  2. dot

    There is storytelling and plots! Watch out Bollywood!

  3. hello!

    Great project!

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