The pedestrian protectors

Vision Zero
Sweden (Stockholm)

Mexico City’s masked superhero Peatónito (Little Pedestrian) has a mission – zero deaths on the roads. The safe streets crusader is delivering keynotes at Vision Zero Cities 2016 Conference this March in New York as part of the growing movement to put pedestrians before cars. And behind it is Vision Zero, an initiative conceived by Professor Claes Tingvall in Stockholm in 1997.

Road safety strategies save lives, but the Swede’s idea about crowdsourced and used data to reduce traffic deaths has become the major player in a growing trend to integrate data collection into cities, media and policing.

Around 1.25 million people die on the world’s roads every year. Despite improvements in road safety, the high statistic proves that traditional transport systems are designed to prioritise mobility and capacity over safety: “Road traffic fatalities take an unacceptable toll – particularly on poor people in poor countries,” says Dr Margaret Chan, Director-General of the World Health Organisation. Economic growth spurs on car ownership and road use.

Countries with the most success in reducing the number of road traffic deaths have achieved this by improving legislation, enforcement and making roads and vehicles safer. Vision Zero is changing that. By recognising that humans make errors, they are holding those responsible for the design of transport systems accountable for accidents and modifying safety law and design: “A mistake in the road traffic environment should not attract the death penalty”, says John Whitelegg, co-founder of Vision Zero UK.

Having been written into Swedish law in 1997, the country’s safety record is still the initiative’s best publicity tool with one of the lowest annual death rates in the EU. Vision Zero uses data to predict trouble spots by considering factors such as intersection geometry, pedestrian intervals, speed limits and the number and width of lanes. Infrastructure is then modified, speed limits decreased, speed cameras installed, tougher penalties enforced and the most vulnerable travellers – pedestrians and cyclists – are given priority. Locals can add to a public dialogue map, listing information about the interval time given to cross roads, for example.

More than 60 countries and most major cities in the USA have taken heed and replicated the initiative, including San Francisco, Chicago, Los Angeles and New York, with the latter’s programme attributed to a 22% fall in fatalities since 2014. Elsewhere, initiatives continue to push for change, lobbying authorities to prioritise road safety and make improvements for the good of everyone who uses the roads. “Vision Zero is the embodiment of the ethical alternative”, says Whitelegg. “If fatalities are as predictable and preventable as the World Health Organisation maintain, why would we not set out to eliminate this scourge?”

Written by

Laura Humphries (09 March 2016)


Laura Humphries is a Barcelona/London-based writer interested in matters of urbanism, international development, human rights and more

Project leader

Claes Tingvall

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

Creative Commons License



  1. Robert Martineau

    Our safer streets appreciate your efforts. Gracias…

Take me somewhere
Take me somewhere
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Get World-changing projects and news in your inbox weekly.