Big data and big flava

India (Karnataka)

The food industry is one of the most wasteful in the world. Already struggling to feed its population, in India the average restaurant wastes 10% of its produce. That’s why food tech is big business, as entrepreneurs try disruptive solutions to cut down the problem, and dine out (or in this case, in) on the vast opportunities created by ‘big data’.

A buzzword of our times, big data can target customers by analysing online behaviour. While McDonalds may use information to maintain standardisation and Starbucks to record preferences, new fast food tech service Petoo – the Hindi word for ‘gluttons’ – scrutinises the food service lifecycle, from manufacturing to the dish being served, to cut wastage. Launched by Ritesh Dwivedy, the founder of JustEat India, and two other self-confessed ‘technologists, strategists and foodies’, Petoo predicts consumer habits by tracking past behaviour and local eating-out trends. Then they can calculate exact food volumes to order in any given location.

Dwivedy feels the restaurant business in India is disorganised and inefficient, rarely using insights from technology to improve practices. If his success with JustEat is anything to go by, other restaurants will start to take note – and too reduce their food waste.

Written by

Lisa Goldapple, Editor, Atlas of the Future (30 July 2015)

Project leader

Ritesh Dwivedy, Kumar Setum, and Abhishek Mandal, Co-founders

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

Creative Commons License



Take me somewhere
Take me somewhere
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Get World-changing projects and news in your inbox weekly.