Fashion’s new luxury: creativity

More or Less
United Kingdom (London)

Forget the ‘latest trend’. This fashion magazine is replacing newness with a different type of luxury: creativity, originality, and slowing down.

 

More or Less’s creator Jaime Perlman knows the world of luxury fashion better than most. Having worked at Harper’s Bazaar and both American and British Vogue, she had seen the excesses of the industry and become aware of the urgent need to curb consumption.

In 2018, she launched the first issue with a bang: Kate Moss (‘vintage boss’) featured on the cover, dressed in pieces from her own extensive vintage collection. This and every edition since celebrate vintage, army surplus, old school uniforms, craft and even rubbish. The goal, Jaime says, is “to provoke thought about the decisions we make when we buy clothes – factoring in the realities of cost and consumption”.

Image: Antenne Books

The biannual print magazine and ongoing digital platform have showcased surreal costumes, upcycled pencil cases and vintage-clad scarecrows; featured ecological activists, craftspeople and style luminaries; and travelled from one of Britain’s biggest rewilding projects to the streets of New York.

Photographer: Zoë Ghertner; Styling: Brian Molloy

The four cover images of the fourth issue show More or Less continue to explore and widen the conversation about sustainability and representation. Model Edie Campbell dons a onesie made of cans and writes about greenwashing; supermodel Paloma Elsesser creative directs her own cover shoot and discusses race and body image in the fashion industry today; model Adesuwa Aighewi introduces Legacy, a platform supporting artisans and creative talent in Africa; and model and designer Chloë Sevigny talks about the need for a more progressive U.S. president.

An editorial on new and various definitions of luxury expounds More or Less’s central principle. Artists’ definitions range from “wine at lunch” and “the existence of dogs,” to “a quiet room” and “being able to look at a skylit night”. What luxury isn’t, is excess. Buying less can mean having, enjoying and expressing more.

Image: www.moreorlessmag.com

AtlasAction: browse More or Less’s wide ranging stories online or buy the latest print edition.

Written by

Becca Warner (15 March 2021)

    Bio

    Nature-geek, urban forager and all-round wordy sort. Freelance writer for organisations that care about the future. Often found reading while walking.

    Project leader

    Jaime Perlman, Founder & Creative Director

    Partners

    This project has been selected as part of FashionFutures, a new  content channel that maps the work of people transforming the fashion sector: the designers, craftspeople, social innovators, educators, community leaders and communicators. Atlas of the Future is excited to partner with Makerversity, with the support of The J J Charitable Trust and their network of fashion friends.

    Support the Atlas

    We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

    Image: www.moreorlessmag.com

    Photographer: Katja Rahlwes; Stylist: Haley Wollens (www.moreorlessmag.com)

    Creative Commons License

    Comments

     

    Take me somewhere
    Close
    Take me somewhere
    Close
    Data Protection Act: LOPD.
    In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation.Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
    Close
    Sign up for our weekly newsletter