Green services at your fingertips

If you want to
United Kingdom (London)

Submitted by you:

There is a world of untapped opportunities to make our everyday life more sustainable. It’s the world of green service innovation: apps that make it easy to switch to renewable energies; to start renewable energy production; to live carless; to choose and drive electric vehicles; to grow vegetables; to buy local organic food; to trace products’ origin and footprint; to lend, borrow, rent items when needed; to save energy and water; to reduce waste; and thousands more positive actions.

Some of these lifestyle changes have relatively small effects on our carbon footprint, while others can have massive impact. Using a pure renewable energy player can cut our carbon footprint nearly by half. Living carless can bring about another 20% reduction in our carbon emissions. Growing and eating local organic fruits and vegetables can add a further 15% reduction.

Since the beginning of 2016, the If you want to community (IYWTo) has been mapping the world of green service innovation. We have identified nearly 3,000 apps and web services that help with the transition to low-carbon lifestyles. And everyday we come across new, exciting projects. To help people discover and experiment with these green services, we have designed a super simple web app built around search and conversations.

We invite people to share their experiences using green services, and their suggestions about ways to improve them. “If you want to” is becoming the compass to navigate the world of green innovation and the bridge between those who are actively seeking a more sustainable lifestyle and the innovators who are creating new opportunities to do so.

Written by

Francesco Cara (14 November 2016)


Exploring how digital can help us to respond to climate change by developing and investing in new green services.

Project leader

Francesco Cara, Head of Product

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Installation at the Milan Fuorisalone 2016

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