United Kingdom (Camberley)
Their first mission is to promote good mental health and prevent poor mental health. The second is to break the stigma of mental health in UK society through compassion and understanding, and to shine a light on the positivity and support that should be made available for everyone, no matter their situation.
Launched on 20 March 2017 – the International Day of Happiness – Happiful employs four full-time editorial staff and is published as a print magazine, a website, and a free digital edition, with supporting social media channels.
“We approach mental health in a mainstream, mass appeal way,” says editor Jake Hamilton. “We look and read like a lifestyle magazine, but we talk about the big things in life that genuinely matter to people – love, family, relationships, sex, death, work, and society. Readers instinctively know where we’re coming from because we speak their language.”
Happiful focuses on inspiring features, personal true-life stories, deep-dive interviews with celebrities and public figures, and in-depth coverage of today’s most important issues regarding mental health, wellbeing and social responsibility.
Issues have featured Formula 1 Heiress Tamara Ecclestone talking about her parental separation anxiety for the first time; Coronation Street legend and Loose Women personality Denise Welch explaining how she escaped drink and drug addiction, and suicidal depression, to find a new life; Amy Willerton (I’m a Celebrity… Get Me Out of Here!) and ambassador of National Autistic Society; and Matt Johnson, TV personality and MIND charity ambassador.
“Our coverage focuses on the ‘interior’ world of thoughts, feelings and emotions – and how these relate to society. We’re not interested in external lifestyles. We don’t cover beauty, or trendy ways of living, and we don’t push products or possessions on our readers. We talk about the internal factor of self-development, the examined life, and transformation… or the possibility of transformation.”
In addition, the magazine has a national network of qualified counsellors, psychotherapists, nutritionists and life-coaching professionals that bring insightful perspectives and professional support to their featured articles.
Aimi Maunders and Emma White