Cleaning up the clothing industry

Spain (Valencia)

The world’s resources cannot keep up with the increasing demand for our throwaway fashion culture. Cotton production is responsible for 2.6% of global water use. If we do nothing to correct this imbalance, by 2030 demand for water will exceed supply by 40%.

Jeanologia is a Spanish-based software developer specialising in the development of sustainable technologies for garment finishing. They are currently helping the textile sector in Bangladesh – a major garment-producing nation – with the first software in the world to measure environmental impact in the clothing industry. It’s appropriately named Environmental Impact Measuring (EIM).

The app calculates impact of production based on consumption of water, energy, chemicals and the health of the workers. This enables the manufacturer to clearly see the major causes of environmental hazards and create clarity for the consumer. Enrique Silla, the president of Jeanologia, believes the app could help more global producers and brands optimise washing processes, making them more sustainable, while lowering production costs.

The man who helped pioneer the safer practice of laser technologies for impressing patterns on jeans, added that the app is especially suited to minimising the impact of denim, one of fashion’s most water-heavy, toxic and energy consuming fabrics.

Written by

Gaby Bastyra (01 August 2015)


Gaby is a wildlife documentary producer with broadcast credits on BBC, National Geographic, Discovery and PBS.

Project leader

Jordi Juani, Director in Central Asia, Jeanologia

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