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Coming out of Zug, Switzerland (dubbed ‘Crypto Valley‘), ShapeShift’s goal is ‘to be the fastest, most private and most convenient way to swap digital currencies’ – but that is a less fancy way of saying ‘digital asset exchange’.

The basic premise behind the cryptocurrency exchange is that changing Bitcoin into another cryptocurrency (digital currency) is hard, so the company makes it ridiculously quick (ten seconds quick) and does not require users to have an account.

Recently partnering with both OpenBazaar and other open source, decentralised markets, ShapeShift is fast becoming the de facto place to make using multiple currencies stress-free and intuitive. And that can change markets as well as minds.

Watch how to make a basic, quick exchange:

ShapeShift Asset Bank was mapped in Trust this AtlasChart: Paul Armstrong’s Blockchain Top 5. 

AtlasOffer: Paul’s first book, ‘Disruptive Technologies’, offers organisations a distinct response to emerging technologies including blockchain (Bitcoin), artificial intelligence, 3D printing, nanotechnology, the sharing economy and mobile penetration. Get 20% off with the code ‘DISRUPTIVE20’.

Paul Armstrong is a leading strategist, author and speaker on the future of technology, disruption, retail innovation, technology and mobile innovation. He runs the technology advisory HERE/FORTH where he helps clients including Coca-Cola and O2 understand trends and how to apply emerging technologies.