Conscious consumption

Buy Better Mall
United States (Kansas)

Submitted by you:

Statistics show that more people want to shop sustainably than actually do, but the main barriers are knowledge and trust. Buy Better Mall is an online retailer and mobile app changing the way things are produced in the hope of making ethical, sustainable shopping the norm. It does this by gathering ‘trustworthy’ brands, such as Patagonia, into one easily searchable and filterable database.

A collection of socially responsible stores are filtered by what you want, how you want it and where you want to buy it, including that all-important social value – which is classified by five types of sustainability: Fair Trade, B-Corporation, Lifetime Warranty, Second Hand, and Cause Based Companies. US-based, the site ships globally.

“On the most basic level, sustainability is a moral duty we have to the children of the world,” founder Greg Kamphuis explains. “Sustainability means stability, abundance, health and justice, as well as the awareness of others and how we affect them.”

The objective is to transform the everyday shopper’s mentality of wanting everything cheap, quick and easy into a ‘better buy’ approach. Why pay the high price of big chain superstores when you can pay the actual price from a local retailer? A recent study carried out by Neilson confirms that the majority of people want to buy better and will do so if given the chance.

The Mall’s next step is to generate a large enough user base to support a crowdfunding push that will allow the ethical shopping alternative to add more functionality, such as a geolocation business search, so that shoppers can find stores physically near to them – investing back into the local community and creating a socially conscious and sustainable economy.

If you are interested in shopping more sustainably, check out Buy Me Once, the website that is asking us to rethink our lazy, inefficient purchasing patterns – for the good of the planet, and our wallets, too.

Written by

Michelle Hardiman (21 April 2016)

Project leader

Greg Kamphuis, Founder

Support the Atlas

We want the Atlas of the Future media platform and our event to be available to everybody, everywhere for free – always. Fancy helping us spread stories of hope and optimism to create a better tomorrow? For those able, we'd be grateful for any donation.

Creative Commons License



Take me somewhere
Take me somewhere
Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
Get World-changing projects and news in your inbox weekly.