Craft beer CAN fight food waste

Toast Ale – Craft Beer Can
(Pending editorial review)
United Kingdom ()
We're proud to brew delicious, planet saving beer. Our award winning range of craft beer uses fresh, surplus bakery bread that would otherwise go to waste and we pour all profits into charities creating a better food system. Drinkers have been enjoying our beers so much since we launched in 2016 that we recently cracked a pretty amazing milestone – we have now brewed with over 1 million slices of surplus bread. That's a lot of beer, having a pretty awesome impact on the planet. This is just the start. We’ve proven that the solutions to food waste can be pint-sized and delicious, but we want to do more to create a fairer food system that's also good for the planet. We've got a big ambition: to rescue 1 billion slices of surplus bread. And to get there, we need your help. We want to extend our community of companions - brewers, bakers, campaigners and, of course, drinkers. You're all planet savers who understand that simple action can go a long way. And you love beer. That’s why the next step on the road to 1 billion slices is to give you more ways to fight food waste, one of the simplest (and most delicious) ways of creating positive environmental impact. Help us launch our core range of craft beers in 330ml cans. We are raising £35,000. This money will fund the first run of cans and help us launch them with our yet-to-be-revealed bigger and bolder branding. But we can't do it without you. Why cans? Put simply, we love them. They're becoming more and more popular, with 25% of UK craft beer sales in cans in 2018. They keep the beer tasting great and offer environmental benefits as they're lighter and easier to transport. We're also working on new branding, and cans provide the perfect canvas. It's a winning combination, proving that great-tasting craft beer can fight food waste for a better planet. So what can you do? Well, it’s simple - pledge for one of the rewards below and join us to show that Craft Beer Can change the world.

(17 June 2019)

Project leader

Tristram Stuart, Founder

Creative Commons License

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