Rent the Runway
United States (New York)

Keeping up with the latest fashion can be an expensive business. Constantly buying and throwing away clothes is also really bad for the environment in all sorts of ways.

New York-based Rent the Runway is an online business that rents expensive designer dresses to women for special events. They get access to the latest fashions to wear… and can then send them back. A fashion company with a technology soul, their motto is ‘Access is the new ownership’.

Founded in 2009 by Jennifer Hyman and Jennifer Fleiss, two women from Harvard Business School, the $1 billion startup has been called ‘Spotify for fashion’.

For a subscription you can choose four items, swapping them out for new ones each month, and for a little bit more you get unlimited access and can swap and change as much as you like. There’s also an option for short term rentals, so the item you would have bought and only ever worn once can see a lifetime of use.

They even encourage you to donate your old wardrobe to help give back through their partner Give Back Box.

AtlasAction: Download a free shipping label to donate your old clothes.

Written by

Matthew Cooper (19 January 2018)


Student at Bournemouth University and intern/accidental activist with Atlas of the Future, Matthew spends his time promoting the solutions of tomorrow and staying out of his overdraft.

Project leader

Jennifer Hyman, CEO

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In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.
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