Next gen. news for tomorrow's cities

OtherWorld
(Pending editorial review)
United Kingdom (Manchester)
OtherWorld (https://www.otherworld.io) is our vision for next generation news. It uses beacon technology to magically send location-based stories to people’s phones and improve citizen engagement in cities, without the need for an app. It tests our futuristic concept of 'Living Media' - fluid news serving fluid communities. So at different times of the day the same space could inform people of ways to get more involved in their community, a commuter wanting a local business briefing, a potential witness to a crime or a participant in a planning process, or a tourist wanting to soak up interesting stories from the past. The pilot phase of our start-up was backed by Google with 60+ content partners in Manchester, inc. Trinity Mirror, NHS, GM Police, National Football Museum, Manchester Council, and Big Issue. We are now looking to roll it out to other cities and to locations without robust or trusted news ecosystems in place. In providing an accompanying real-world experience to digital news we also opened-up new storytelling possibilities for newsrooms and local authorities, and successfully engaged young people in local news. We bypassed the need to develop/download an app with Google Eddystone, as beacons broadcasted their URLs via Bluetooth. Any stories you walked by appeared as a silent notification on your homescreen. Walk out of range (~100 metres) and they fell away. OtherWorld offers equal part provocation/inspiration for those interested in citizen engagement, news and health information dissemination and giving a voice to those previously without one. The project was developed by Like No Other (https://www.likenoother.co), the future-led marketing agency and startup studio of Stuart Goulden.
Submitted by

Stuart Goulden (23 April 2018)

Bio

Founder of future-led marketing consultancy and startup studio, Like No Other. As marketing, innovation, culture and change specialists, our breakthrough thinking and creative execution empowers companies to be fearless in the face of chaos. With our help they are able to transform themselves and the world around them, for good.

Project leader

Stuart Goulden & Like No Other

Creative Commons License

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