Shock of the neu

Brazil (São Paulo)

To give it its full – if unwieldy – title, the Núcleo de Empreendedorismo da USP (Entrepreneurship Nucleus of the University of São Paulo) is a non-profit organisation made up of professors, students and researchers aimed at fomenting an entrepreneurial culture in Latin America’s largest university. Focusing on three main areas – inspiration, development and connection – the NEU team invites speakers to encourage and enlighten undergraduates and graduate students.  One recent visitor was Tallis Gomes, founder of Easy Taxi – the largest Brazilian startup, now in 30 countries.

The development aspect is defined as a “pre-acceleration program for aspiring entrepreneurs, which transforms crude ideas into solid early-stage startups”: every student with an idea receives mentorship and information references.  For the connection angle, NEU has acted as a hub to allow students to meet entrepreneurs, up-and-running startups and leaders of major Brazilian companies.

NEU was mapped in an AtlasChart by Camila Achutti, the tech FutureHero and software engineer behind Mulheres na Computação (Women in Computing).  

Written by

Chris Moss (30 July 2015)


Chris has been writing on travel, tech, sex, food, art and books for nearly two decades. He co-founded street paper Hecho en Buenos Aires, writes regularly for the Guardian and Telegraph newspapers, and is now writing a thriller set in Andalusia.

Project leader

Artur Vilas Boas, President

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