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Rising global connectivity shows that mobile internet is rapidly becoming a primary source of information and knowledge for rural populations in developing countries.
Mosavali (meaning ‘harvest’ in Georgian) combines technology with the latest evidence in behavioural sciences to radically improve agricultural extension and information services for the world’s 400 million smallholder farmers – for better planting, growing and selling. It provides farmers with short instructional video tutorials in their own language to teach them basic, proven techniques that improve the quality and quantity of their output by at least 30%.
In September 2015 a training video was watched 50,000 times soon after it was posted, another recording on fruit trees more than 1,500 times. These videos have now been viewed over 50.000 times on Youtube and Facebook alone, showing the clear need for a mobile approach to information and outreach in the country. The Mosavali website has so far generated 10,000 unique visitors – 1,100 of whom registered for additional services such as fair loans, insurance, actionable weather forecasts and alerts on diseases.
Dr Hans Gutbrod, Project Supervisor, Jonne Catshoek, Lead Developer and Mark van Embden Andres, Lead International Outreach