Keeping a lid on rubbish

Ireland (Athenry)

Unsecured bins create a death trap for wildlife. Keeping plastic and litter out of the environment and oceans is easier than taking it out once it has gotten in. That’s why BinStrap‘s mission is to massively reduce the 8 million tonnes of plastic that is getting into the rivers and oceans every year.

Globally there are over 1.5 billion unsecured wheelie bins. These bins get knocked over, blown over, overfilled and attacked by animals, birds, rodents and wildlife, causing plastic and rubbish to spill into the environment and oceans.

Gaelan Goodfellow wants to help create a litter and plastic free future for them. “My mission in life is to do something that matters and benefits the planet and its inhabitants.”

The father of three has designed a simple device to secure bins to keep lids sealed during adverse weather conditions and when tipped over – preventing rubbish and plastic from escaping. It also keeps animals, birds, rodents and wildlife out of the bin and our streets, towns, cities, countryside, rivers and oceans clean.

Manufactured from Bio-EPDM recyclable rubber and glass-filled nylon, the clip part can be replaced, “so it’s not a product that will break and end up in the bin!”

The long term goal is to make a real difference in preventing more plastic pollution from entering our environment and oceans – by getting councils, waste companies, bin owners and businesses to secure bins around the world.

“80% of ocean plastic comes from land based sources and if we don’t stop plastic pollution at the source of the problem we will never stop ocean and environmental pollution. Prevention is better than cure and at BinStrap that is exactly what we are doing, we are preventing litter and plastic getting into the environment.”

Written by

Gaelan Goodfellow (19 March 2018)


Gaelan has been working on solving the plastic pollution crisis for eight years.

Project leader

Gaelan Goodfellow

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