Local roots

The Food Assembly
25 September 2015

Primped, packaged and pesticide-heavy food may not be what the majority of people want to buy and eat, but finding affordable and convenient alternatives to it are limited. Many people would like to eat locally grown food that pays a fair wage to producers, but the mass-distribution of food, carried-out by the majority of supermarket chains, remains the pervasive model.

The Food Assembly wants to offer a fairer system by giving everyone access to local produce at reasonable prices. All food is sourced and sold locally on the internet and through social networks. You begin by signing-up to the platform and then it’s up to you to select what you want online. Collection takes place in your neighbourhood, and the farmers and producers, who grew and harvested what you have bought, are there to speak to. The startup states that buying organic veg direct from sellers is 33 per cent cheaper than buying from the supermarket, and sellers receive 80 per cent of all the sales they makeFair profits, lower prices and the ability to interact with producers is what has made the project so successful.

Yet it’s the technology at the heart of the Food Assembly which sets it apart from other initiatives. Marc-David Choukroun founded the organisation in Toulouse in 2010, and since then has developed an advanced platform which hosts over 100,000 members across Europe. Each local assembly has its own page on the platform connecting you with your neighbours and the people behind your food. Assemblies are active in France, the UK and Italy, and new networks are currently being built in Spain and Germany.

Submitted by

Lauren Burrows, Writer/ Researcher, Atlas of the Future

Project leader

Marc-David Choukroun, Founder


UK (London)

Creative Commons License



Data Protection Act: LOPD.
In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratizing The Future Society SL. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation. Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposal regarding their Personal Data. The subscriber shall notice their will, either under written form addressed to Democratizing The Future Society SL, Ref. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free