The festival with Meaning

Meaning conference
United Kingdom (Brighton)

Described as “The Glastonbury of business“ (minus the wellington boots, silent disco and huge clean-up operation), Meaning is an edgy conference held in Brighton, UK that connects and inspires the people who believe in better business.

Director Louise Ash explains: “At Meaning you’ll find bold ideas from unexpected places. You’ll find thinkers and do-ers from business, activism, academia and the arts. You’ll find the pioneering purpose-driven businesses innovating to disrupt not only their sectors but whole systems.”

The heady mix of talks is carefully curated to showcase the pioneers who are taking bold steps in business and beyond. The 2017 event on 16 November was hosted by author, futurist and Atlas Futurenaut Mark Stevenson, who brought a sense of inventive possibility to the Meaning community, inviting us to take bold steps forward. He was joined by sustainability guru Ed Gillespie, for their Futurenauts interactive cabaret show ‘Power, Death and Money‘ (pictured above).

Other speakers included global resilience guru Vinay Gupta, who shared his thinking on the blockchain and its potential to radically alter world bureaucracy for the better and Carl Jarvis, Headteacher at Hartsholme Academy, “the worst school in the country”, which has a story of bold transformation in times of crisis.

Humanitas resident Jurriën Mentink lives in a community where old and young live alongside each other as neighbours and companions. It offers young people the chance to trade their time and attention for affordable accommodation – with meaningful results. The Misfit Economy’s Kyra Maya Phillips argued that the boldest business innovators aren’t always found in corporate boardrooms or funky tech start-ups, but in the street markets, prisons and refugee camps of the world.

During this year’s one day event in Brighton Dome, smaller groups gathered beyond the auditorium to go deeper into the themes that move them most in workshops and breakout discussions. “We engineer serendipity to help participants connect with and learn from their fellow travellers on the road to better business.”

Its ultimate purpose is to provide a gathering point for purpose-driven business innovators and to mainstream the ideas from the edges that will create change at the heart of business.

AtlasVideo ► Hear from the people who came together to make Meaning 2017 in our meaningful three-minute video.

AtlasAgenda ► Plans are underway for Meaning 2018 on Thursday 15 November and pre-launch tickets are already on sale.

Watch  ► Our other event videos are on the Atlas of the Future YouTube channel.

Submitted by

Louise Ash (14 December 2017)


Meaning conference's event director. On a mission to 'disrupt business as usual'.

Project leader

Louise Ash

Meaning 2016

Paul Mason hosting Meaning 2016

The Meaning lunch

The Meaning crowd

Meaning 2016 panel discussion

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