Looking to the future to see now

Lemon Difficult Strategic Consultancy
(Pending editorial review)
United Kingdom (Manchester)
At the HighWire Centre for Post Disciplinary Digital Economy research I embarked upon a PhD, studying the speculative design practice of design fiction. I have found that design fiction is incredibly powerful, flexible, and accessible to all. One, of several, outputs from my PhD is the foundation of Lemon Difficult - a strategic speculation consultancy. Although in its early days the mission at Lemon Difficult is to build upon academically-backed research to produce meaningful speculations. By speculating on the future, we can illuminate the reality of now - which is ultimately the only place from which we can act.
Submitted by

Joseph Lindley (09 March 2016)


Joseph Lindley is researcher and futures specialist. His background is varied, with experience in technology, the arts, healthcare management, and academia. His approach is inherently interdisciplinary. Right now his focus is design fiction and strategic speculations.

Project leader

Joseph Lindley

Creative Commons License



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Take me somewhere
Take me somewhere
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