Dear Atlas of the Future,
I’m Sylvain Souklaye, founder of a French studio based in Copenhagen called Synesthesia EXP.
We’re giving birth to the first native exhibition on iPad, it’s called le déserteur.
Its mission is to provide the experience of being at an art and literature exhibition on an iPad, and whilst there are similar apps out there (Warhol Unlimited and Olafur Eliasson), this is the first time an app is created and designed exclusively for the iPad, not as an adaptation of an already existing exhibition.
We are released the iOS version this week. Here’s a link to the trailer that demos how it works:https://vimeo.com/143253316.
The app consists of two consecutive and imbricated exhibition rooms: “Anonymous bodies” and “Labyrinths”. le déserteur questions the role of the anonymous bodies in the cathartic act of desertion leading to the endless and protean quest for identity amid the labyrinth of life.
le déserteur -the deserter- will keep its promises. It will be available 365 days on the App Store before deserting. During this year, le déserteur will also materialise IRL pop-up exhibitions.
First native art and literature exhibition on iPad
One exhibition, 2 rooms, 24 works of art, 28 artists and writers
An original sound installation
A “Select your emotion” feature impacting the background color of the exhibition rooms and then influencing the user’s perception of the exhibition
Night/day reading modes
Design based on the myth of Arachne
Available in English and French
A digital journey driven by desire
A ticket for a unique, immersive and sensory experience for art, literature and music lovers
Main artistic influence Ghost In The Shell by Mamoru Oshii – ‘Can a machine have a soul?’ / ‘Can an iPad be a work of art with feelings?’
Transform the iPad into an ephemeral work of art itself
App available for 365 days on the App Store before deserting
Price 9.99 USD
Thank you for your time.
I am the founder of Synesthesia EXP a startup based in Copenhagen whose aim is to create unique and immersive art and literature experiences.
I have launched the first native exhibition on iPad, the app le déserteur. Its mission is to provide the experience of being at an art and literature exhibition on an iPad. It will transform the iPad into an ephemeral work of art itself.
I have 10 years of experience in French medias from a France Culture (Radio France) to digital magazines, during which my work evolved from journalism to plurimedia content strategy and curation.