Travel for good

Good Hotel
(Pending editorial review)
07 March 2017

When staying at Good Hotel Antigua, you contribute and do good for the local community. Offering premium hospitality for a ‘Good’ cause, the non-profit company was founded in 2012 by Marten Dresen, a Dutch social entrepreneur. Good Hotel stands for premium hospitality with a cause, offering guests the unique combination of a premium experience while doing good at the same time.

Each Good Hotel partners with local NGOs, educational institutions and offers the unique Good Training program. A custom-made training program which offers hospitality training to individuals from disadvantaged communities, helping them to integrate in the job market and give them a real perspective on a better future.

Getting the best out of people is the personal motivation of Marten Dresen and why this business model took shape. But this is not what guests see when looking at the brand initially. They are able to experience premium hospitality. Not in a complicated or traditional sense. It’s not about having walls decorated with freshly cut roses, but it’s about the ability to really connect and get to know the destination – pure designs, honest service and local collaborations. All activities of the Good Hotel are profitable but run on a no-dividend-model.

Good Hotel in Antigua de Guatemala opened its doors in September 2016. Within the social business model, the team trained single unemployed moms to help them out of illiteracy and unemployment so they can provide a save environment for their kids to grow up in. When staying at the hotel, guests might meet some of these moms. All profits go directly to Niños de Guatemala, a local NGO that provided quality education to more than 450 kids living in poverty. Partners are independent small and family run businesses. This is how they stimulate entrepreneurship and the local economy.

Submitted by

Marie Julie Craeymeersch


Marketing Director, Good Group, Netherlands

Project leader

Marten Dresen, CEO Good Hotel Group and Cristina Rebner, General Manager Good Hotel Antigua


Guatemala (Antigua Guatemala)

Creative Commons License



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