Creatively Native

Desi Origins
(Pending editorial review)
India (Gurgaon)

Desi Origin’s mission is to promote rural & social entrepreneurship to achieve sustainable economic development & social equality locally & globally.

We launched a system which provides all partnering groups & NGOs a global platform- Our Online Store.

This would have been inaccessible for these rural groups due to their location,costs involved & lack of trained resources. We source from diverse backgrounds
supporting self sufficiency which directly impacts welfare & empowerment. For customers we create value by bringing exclusive,handpicked products,good for consumption, thus building an ethical & sustainable business

Our work methodology:

Step 1- The grassroots organizations, NGOs & self help groups identify the product, process & resources required to bring a product to the market
Step 2 – Act as “Social mobilizers”
1. Partner the Groups in product development & design
2. Develop new marketing strategies for the finished products
3. Act as the bridge between the NGOs & market by managing Supply chain
Step 3 – We ensure key focus on marketing & value addition by
1. Providing feedback on sales & quality of products
2. Ensuring the rural products are well packaged to match competition globally
3. Creating awareness about the products, crafts & traditions through exhibitions & conventions

Our core beliefs :

•We believe in the immense potential creativity & talents of people
•We are committed to the principles of market-based, local economics & entrepreneurship
•We recognize that women (globally) need special consideration for education,health care,all round development & a life free of prejudice.
•We believe in the power of partnership & collaboration and work towards social justice & gender equality
•We are dedicated to the idea of conservation,preservation & recognize that each one of us must make a commitment to preserve & protect our environment

We aim to bring global collaboration to help and empower local communitie

Submitted by

Gunjan & Shreelata (15 February 2016)


Gunjan Thaney : a corporate marketing & sales professional from the banking industry . She has worked for more than 8 years with the leading global brands in the finance industry like Citibank, Barclays and HSBC across the Indian subcontinent. Being a competent sales professional she brings to the team the core strengths of strategic business development and marketing .

Shreelata Krishnan : a corporate customer service professional with a background in media relations . An experience spanning a little over a decade with leading telecom and hospitality giants of India like Spice, Airtel, Indian Hotels Co. (Taj group) and the Tatas, Shreelata brings to the team the core competencies of management, customer service orientation and training.

Project leader

Gunjan & Shreelata

Desi Origins

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