By now we all know that indestructible plastic is bad for the planet. A massive amount ends up in our oceans every year. Aquatic life and seabirds mistake fragments for food and ingest it.
Proving that fashion and ethics can go hand in hand, adidas are working with environmental organisation Parley for the Oceans to 3D print a running shoe made from ocean plastic pollution – each pair uses the equivalent of 11 recycled bottles.
Designed by Alexander Taylor, the up-cycled high performance shoes are made entirely from reclaimed ocean waste from the beaches on the Maldives and illegal fishing nets. Available to buy from 10 May 2017, the plan is to create one million shoes by the end of 2017.
“The industry should turn from being the problem to being the solution,” asserts Parley founder Cyrill Gutsch. He thinks that the creative community has a very big responsibility to own the environmental cause and to make it a movement. “We are drug addicts, and you can’t go clean and sober from heroin overnight. Recycled plastic is the substitute drug.”
AtlasAction: Read the adidas x Parley mission and join the fashion sustainability movement.
Cyrill Gutsch, Parley for the Oceans Founder and Eric Liedtke, Executive Board Member Global Brands, adidas Group